- Kessentials
- Posts
- đčRebranding
đčRebranding
Audacity after a face lift.
Eye boogers. The phrase and I were introduced about 3 years ago. Before then, I called them masovi, which is their Kamba equivalent.
Isnât it fascinating that there are mother-tongue words that withstood colonial whitewashing? Tell me about some of your masovi in the comment section of Kessentialsâ first Instagram reel tomorrow. đ
Hata Hana Haya
You know how the window seats of bus backseats getâyouâre likely to get so squeezed that you feel inclined to suspend part of your arm outside the window for some reprieve.
There I was, the second last one to board this minibus. I took the back right window seat, and some guy weâll call Dick followed suit, occupying the only remaining one to my left. I immediately disliked Dick because, despite our cramped layout, he found the space to manspread. But quickly, Murphy's law revealed itself.
Realizing he couldnât enjoy all that legroom while keeping his torso comfy, Dick lifted his right arm onto the seat in front of him such that his armpit was advertising that either he had a terminal body odor problem or he hadnât interacted with soap or water since ManU last won a trophy.
Ever the peacekeeper, I didnât address the gag-worthy smells emanating from Dickâs person. I slyly opened my window for some air, considering that if the oncoming traffic severed my head in the process, Iâd be freed from the awful situation. It was bad, guys, but it got worse.
After the makanga collected our fares, Dick inflicted the same torture on the lady to his left. Because she didnât want to pay the 200/- for vomit clean-up, she catapulted onto the next available front seat. He now had two seats and wasnât afraid to use them
Those seats transformed into his favorite couch; he managed to occupy both and scooch onto mine. Dick then put on his wireless earphones; his music was so loud I kept thinking my phone was ringing. It sounded like a targeted attack because why was he even playing my ringtone?
Dick alighted after an excruciating 20 minutes of my battling vivid intrusive thoughts. But when I finished plotting the best hypothetical ways to teach him a lesson, something totally unexpected took shape in my mind: shamelessness can be a good thing.
Young Money Entertainment and Cash Money Records
According to an internal memo by the most popular computer brand in Kenya (HP, for the trivia nerds), women only apply for jobs when they feel they meet 100% of the requirements. Men just need to believe they meet 60% of them to hit âApply.â
This disparity has been examined extensively since the memoâs release in 2014. A LinkedIn survey corroborated those findings, adding that women were 26% less likely to ask for references.
Here are some alternatives to the âTheyâre just too chicken to shoot their shotâ narrative, as proposed by Tara Mohr:
A belief that the cited requirements are set in stone. Instead, the hiring process is often more flexible than commonly assumed, allowing you to demonstrate your skills in ways beyond having âwhat theyâre looking for.â
The age-old fear of failure. 22% of women in Taraâs study revealed theyâd rather risk not applying than risk rejection; only 13% of male respondents had this fear. In her article, she explored womenâs relationship with that pesky FoF.
Rules rule. Girls are taught early on that the rules are king. If they perceive the guideline as âYou have to be this tall to get on the ride,â theyâre 7% less likely to bother bucking the trend in line with the âinstructions.â
Extreme Makeover: Audacity Edition
Reading Taraâs and other interpretations flipped my assumption that women arenât confident enough about their abilities. Weâre just too good at being the peacekeeper whoâd prefer being decapitated to telling Dick he stinks to high heaven and is fucking up our journey (respectfully).
Whatâs really frightening is how far-reaching this attitude can be, how unfulfilling our lives become, and how soft-spoken men, traditionally expected to be bold but not quite getting the memo, suffer ten-fold.
âŠit canât hurt to believe more in ourselves. But in this case, itâs more important that we believe less in what appear to be the rules.
Balance muhimu. Iâm not proposing the audacity of the Singaporean Dick who sued someone for friend-zoning him. But I think some positive and informed boldness would quite literally make the world a better place.
Unknown WhatsApp users
You look great with that shame off ;)
Kessentials.
Join the conversation